EA Earnings: The Sims 4 Manages to Adds 15 Million New Players in 2024 Despite Being More Than 10 Years Old
Most games, when they launch, experience an initial rush of sales that quickly tapers off to a steady tricky over time. If you're a live service game, you're lucky if you can keep your returning and new player numbers steady long-term. But The Sims 4 is currently dealing with the exact opposite of that trend: ten years after launch, it just brought in over 15 million new players in a year.This comes from EA's Q2 earnings, which released today. The 15 million figure is fairly shocking for a ten-year-old game, even given that the base game has been free-to-play since 2022. For some perspective, it took The Sims 4 four years after launch to reach 20 million unique players (this was back when it was a premium game). When it first went free-to-play, it gained a whopping 31 millio…
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